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Is Your Google Analytics Code "Stolen"?

By hagrin - Posted on 31 August 2006

I came across an interesting article today that mentioned how Google does not check the domain the Analytic code is being loaded from when being accessed. What problem does this cause? Well, you could see inflated traffic numbers, but in actuality, visitors are viewing content on other people's domains. This could cause your ad campaign numbers to be misguided, potential buyers of websites to be duped and a host of other problems. In addition, in the age of the "scraper" site, scrapers that copy all of your code could be inflating your traffic numbers as well. So, how does one verify where the Analytic code is being pulled from?

First, load up your Analytic statistics page and then choose "Content Optimization" - > "Web Design Parameters" - > "Hostnames". This will give you a graph that looks like the following:

Analytic Info on Hostnames

From the image, you'll see that 99% of my traffic does in fact come from the domain. Good so far. However, we see a few IP addresses underneath that also show as having generated traffic with my Analytic code embedded on pages on their IP addresses. Someone's stealing my traffic! Well, maybe not. On further inspection, an IP WHOIS shows that those IP addresses are owned by Google meaning that this traffic was generated through their cache system. Therefore, we can conclude that when Google indexes our site, the Google Crawler copies our Analytic code. Ahh Google, the ultimate scraper site.

So why is this information important? The obvious answer is to protect your original content and the integrity of your Analytic information. Once you identify a scraper domain, you should contact the domain's webmaster and then the host claiming DMCA violations - that usually gets everybody's attention right away.

Google Analytics Implementation

By hagrin - Posted on 05 August 2006

I found an excellent article at Antezeta concerning the proper implementation of Google Analytics code on your website. Interestingly enough, Google had originally suggested to its users that they add this code at the top of their pages; however, due to slow script loading and downtime, Google now says that including the code near the bottom of your page will work and will prevent slow page loads. Antezeta covers the implementation of the code near the bottom of your page which I will be implementing some time this weekend here.

Google Announces Measure Map

By hagrin - Posted on 05 August 2006

Google has been spreading the love to bloggers quite frequently recently. The Official Google Blog has announced their partnering with Adaptive Path to provide bloggers another statistical resource for their blogs called Measure Map. Measure Map allows bloggers to get such statistics as how many inbound links they are getting, where those links are coming from, comment statistics, site traffic and many more. If you didn't learn anything from the Google Analytics sign up process, get in early!!! So head over and enter your email address today.

Google Analytics Registration Halted

By hagrin - Posted on 04 August 2006

As reported by the Search Engine Journal, Google Analytics has halted registration due to high demand.

As stated on Google Analytic's sign-up page, "Google Analytics has experienced extremely strong demand, and as a result, we have temporarily limited the number of new signups as we increase capacity. In the meantime, please submit your name and email address and we will notify you as soon as we are ready to add new accounts. Thank you for your patience."

Google Analytics Data Populating

By hagrin - Posted on 04 August 2006

Good news for all the webmasters out there - Google Analytics is now populating data. I'm curious to see what revelations come from the data, but intially I am shocked at how many referrals I generate through posting on other sites. Also, no visitor has visited with a screen resolution of 1024x768 or lower. This may mean a slight site redesign and font size increase so that viewers no longer have to squint.

Google Analytics Released

By hagrin - Posted on 04 August 2006

Google has released Google Analytics which offers webmasters a free website statistical counter. The service is written in Flash and comes with a slick AJAX interface. To successfully implement Google Analytics on your site, Google will provide you with a few lines of JavaScript code that needs to be included on every page you would like Google to track. One of the better features included with this release is the ability to allow other users differing levels of access to your reports. Therefore, site administrators can easily control the security and privacy of their site's information.