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Search Engine Optimization

Meta Keywords in Body Content

By hagrin - Posted on 05 August 2006

For all you search engine optimizers, the Search Engine Roundtable talks about whether or not there is a penalty for using META keywords that don't appear in the body of your page. Interesting topic and one that I hadn't thought much about recently.

The consensus on the forums is that as long as you are on topic that this won't cause any type of penalty. However, when you think about the way crawlers are written and the lack of human intervention, I almost think that this conclusion is incorrect. I believe it

Google Sitemaps: www vs non-www

By hagrin - Posted on 05 August 2006

Interesting timing - The Google Sitemaps Blog talks about the canonical domain name issues and problems associated between www and non-www versions of your website.

I personally just wrote a tutorial on this subject that you can read here as part of my growing search engine optimization guide.

Google Librarian Newsletter Explains Rank Results

By hagrin - Posted on 05 August 2006

In a resource that I didn't know about until today, the Google Newsletter for Librarians (this even exists?) talks about how Google first gathers information, indexes it and then assigns search rank which is then displayed in their popular search engine. The article, written by Matt Cutts, explains in extremely simplistic terms how Google rankings work and is a must read for anyone trying to understand the inner workings of Google's search engine.

Google's Matt Cutts Interviewed on SEO & Blogs

By hagrin - Posted on 05 August 2006

A new site, Performancing, interviewed Matt Cutts, a Google search engine optimization guru. He offers some great insight into Google's approach to blogs, tools readily available and tips for running a successful web outlet. From the article:

I wouldn't bother with year/month/day in blog urls; I'd just use the first few words from the title of the post in the url. Don't try to rank for a huge phrase at first--pick a smaller niche and get to be known as an expert there, and then build your way out and up. Controversial posts are sure to build links, but too many controversial posts may undermine your credibility. I think you attract more links with a conversational style, humor, and doing your own research to produce new insights or tidbits of info. In my opinion, just commenting on other blogs isn't as useful. There are a lot of ways to build a reputation, from having a great blog to producing a unique service to speaking at conferences. A single creative idea that catches fire in the blogosphere or digg.com is probably more useful than just chasing/buying/trading links. Original information or research is great bait to attract links.

Newsweek SEO Article

By hagrin - Posted on 05 August 2006

Matt Cutts has posted his thoughts concerning the SEO article written by Newsweek. The article (and Matt) talk a lot about "blackhat" search engine optimization where "sneaky" efforts to get a higher page rank are met with resistance by companies such as Google, Yahoo! and MSN. Great advanced level article if you are trying to understand how search engines rank your site.

SEO Guide for Beginners

By hagrin - Posted on 05 August 2006

SEOmoz.org has published their "Beginner's Guide to Search Engine Optimization". This guide holds some great beginner tips to improve your PageRank and explains terms that you may not be 100% completely familiar with.

Personally, I will be examining some keyword suggestion tools and accessibility issues with this site. I am somewhat satisfied with how the site currently functions; however, after witnessing the ease in which some CMS applications work (like Wordpress), I realize Hagrin does have a long

Google Sandbox and Trustbox SEO

By hagrin - Posted on 05 August 2006

The Search Engine Journal has a great two part article on two search engine optimization topics - sandbox and trustbox. Huh you're saying?

The Search Engine Journal describes trust rank as:

TrustRank takes PageRank a step further in that only sites considered authoritative and/or relevant to your site are used in assigning PageRank. In other words, if your site is about auto repair, then links from other automotive sites will be of higher value to you then links from electronics boutiques for example.