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Ad Placement Tips

By hagrin - Posted on 05 August 2006

The Google AdSense blog recently posted some suggestions concerning ad placement and exactly what location provides the best performance for your ads. Google stress that a balance between left and right (although more towards the left) and balancing between top and bottom (although more towards the top) are generally good rules to follow. The one clear exception would be placing your ads at the end of your articles where readers are very likely to scroll down to and see. Personally, once I got rip of the huge banner up top and put smaller ads at the bottom of my articles, my revenue greatly increased even though my traffic has stayed relatively the same. Definitely give this a read if your ads are underperforming in their current positions.