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AdSense Link Units

By hagrin - Posted on 05 August 2006

The AdSense Blog talks about publishers potentially making the switch to link units espeically with the new year. What are link units you ask? Well, the Google AdSense FAQ states that link units are:

Link units are a new form of text advertising that we're offering to our AdSense publishers. Using the same contextual targeting algorithm that targets Google ads to your content pages, link units display a list of topics that are relevant to your page. Each topic, when clicked, brings the user to a page of related advertisements.

The result is advertisements that are closely targeted to the interests of your users. By selecting the topics through interaction with the ad unit, users are presented with useful information in the form of related advertisements. Their direct involvement with the evolution of the ad unit guarantees an interest in the ads that are presented.

So, if you're looking for advertisements to be displayed on your page that are targeted to the interests of your users, then link unit ads might be the way to increase your revenue.