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SEO: Drupal 5 - Adding Unique META Tags


By hagrin - Posted on 29 May 2007

SEO: Drupal 5 - Adding Unique META Tags

Posted By: hagrin
Date: 30 May 2007

Overview:
While pre-packaged software can save a lot of time in development costs, if not properly configured, a webmaster could potentially cripple their site's search engine rankings if certain search optimization techniques and guidelines are not followed. Drupal is a content management system that is extremely feature rich through it's module system and community support; however, search engine optimization isn't an extreme focal point for their developers. Therefore, out of the box, Drupal does fail at being 100% SEO friendly. Fortunately, due to Drupal's strong community, SEO friendly modules have been developed. One such module, META Tags (also known as nodewords), closes a major SEO deficiency extremely well and provides Drupal site owners the flexibility to create high ranking sites.

Aren't META tags Outdated?
Now, I know what you're all about to say - META tags don't work anymore and are so "1990s". While it's true that they aren't as influential as they once were, META tags still help identify content to search engines, especially the minor search engines. In addition, unique META description tags help prevent your pages from being put into "supplemental hell" and help users get a better idea of what your content actually contains. Even if the benefits aren't immediately realized through search engines weighting META tags heavily, including unique keyword and description information can only serve to help users find your content and differentiate the content across your site.

How Does it Work?
Installing the META tags module is extremely easy and works exactly like every other module installation. Once installed site admins can go to the Content Management section and click on the newly created Meta tags link. Here, you can set all the options you need including a global copyright, a GeoURL, global keywords, robots values and other settings. In addition, if you are utilizing categories or taxonomy, you can set keywords based on the tags you select which provides you flexibility at every level. I would suggest using some standard keywords that apply based on the tags you select and then add content specific keywords at the page/story level for the best performance.

If you plan on using Drupal to power your site, installing the Meta tags module is a search engine optimization must.

Resources

  1. Drupal META Tags/nodewords Module

Version Control

  1. Version 1.0 - 30 May 2007 - Original Article