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I found an excellent article at Antezeta concerning the proper implementation of Google Analytics code on your website. Interestingly enough, Google had originally suggested to its users that they add this code at the top of their pages; however, due to slow script loading and downtime, Google now says that including the code near the bottom of your page will work and will prevent slow page loads. Antezeta covers the implementation of the code near the bottom of your page which I will be implementing some time this weekend here.
The Google Talk blog announced the release of Google Talk for Blackberry devices. Since Blackberry users are usually very tied into their real-time communications device, releasing Google Talk for Blackberrys should open up a whole new user base previously untapped.
Although only available to US and Canada residents, the new GTalk application allows users to chat and still check email and use other Blackberry applications. This definitely is a step in the right direction; however, GTalk still needs some additional features such as file transfer to really make this applitcaion a contender in the IM market.
Google has been spreading the love to bloggers quite frequently recently. The Official Google Blog has announced their partnering with Adaptive Path to provide bloggers another statistical resource for their blogs called Measure Map. Measure Map allows bloggers to get such statistics as how many inbound links they are getting, where those links are coming from, comment statistics, site traffic and many more. If you didn't learn anything from the Google Analytics sign up process, get in early!!! So head over and enter your email address today.
The Google AdSense blog recently posted some suggestions concerning ad placement and exactly what location provides the best performance for your ads. Google stress that a balance between left and right (although more towards the left) and balancing between top and bottom (although more towards the top) are generally good rules to follow. The one clear exception would be placing your ads at the end of your articles where readers are very likely to scroll down to and see. Personally, once I got rip of the huge banner up top and put smaller ads at the bottom of my articles, my revenue greatly increased even though my traffic has stayed relatively the same.
Search Engine Watch has an important story about the U.S. Government demanding search engine data to determine the amount of pornography being distributed, or made available, to children using these web pages. However, Google has refused to provide this information stating that user privacy is a major issue and that the data being requested can be obtained by just running normal searches through the Google homepage. Other search engines have responded in a slightly different way. MSN released a very convuluded statement that explains that they abide by the law when necessary, but also take user rights very seriously. Ask Jeeves was not asked for their information.
What is an open federation product? Well, this means that users of one service can communicate freely with customers of other networks such as e-mail and telephone service. Previously, IM and VoIP users had issues communicating with users across networks such as AOL IM, MSN and Yahoo!
The Google Mobilizer utility allows you to plug any web page URL into their form and you will see exactly what your page looks like on a mobile device. This is a great way for web developers ot see if their pages look appropriate on all types of platforms and devices. All web developers should have this bookmarked.
The Google AdWords Blog reminds its readers today about the valuable AdWords API that is available to its users. Personally, I haven't seen too many implementations of the Google AdWords API so I would be curious as to what people have done with this API to advance their AdWords campaigns. Also, if you didn't know already, Google Groups has a wealth information on every Google subject so if you can't find your answer through a traditional web search, try Google Groups.
Interesting, two mobile device posts today from me. Google announced a new personalized home page for your mobile device. What can this page do? Well, you can preview your Gmail, get RSS feeds, stock quotes, movie times, etc. - basically almost all the content you can get by using the Google IG page. This is interesting news especially after their recently announced partnership with Opera on mobile devices and Opera's dedication to brining AJAX applications to mobile devices. Everything really is tieing itself together nicely now huh?
The Google AdWords blog has posted a tutorial on tracking search and content clicks seperately by using the ValueTrack tag. Basically, by adding a querystring to your different URLs based on campaign, you'll be able to to utilize your web traffic logging programs to determine where the clicks are really coming from. It's a decent "hack" for AdWords users to understand what's actually driving their AdWords related traffic.