The Google AdWords blog offers some new information concerning a new AdWords feature - site specific advertising. With this new feature, you can now browse all over the Internet and when you see a site that uses AdSense, you can target your ads for that site! This is a great feature since there are definitely sites out there (money making websites for instance) where I would definitely want Hagrin.com to show up on (for freelance web design work). Not only can you now "bid" on keywords, but you can now bid on specific sites.
The Google Talk blog announced that they have opened the source on their voice communications to further the development of their Google Talk infrastructure. Of real note is the libjingle library released by Google. As the article states:
Libjingle is the very same code Google Talk uses to negotiate, establish, and maintain peer-to-peer voice sessions, packaged as a library for other developers to use in their own projects. By incorporating Libjingle into your project, you enable its users to voice chat with other users of the Google Talk service.
Yahoo!'s Official Blog announced that they have compiled the results for 2005's top search criteria. Not surprisingly, the overall search query leaders basically all have sex appeal reinforcing the notion that "sex sells". Mrs. Spears-Federline topped the list which is no surprise when considering her marriage, her baby and her husband.
For me, I was more interested in the product search rankings (specifically, the electronics category). Interestingly, the PSP outranked the Xbox 360 while the PS3, with its far away release date, doesn't even crack the top 10.
Google released two new FireFox extensions - Blogger Web Comments and Google Safe Browsing for FireFox. Blogger Web Comments allows you to more efficient surf and post comments on Blogger sites while Google Safe Browsing helps prevent users against phishing attacks.
What's really interesting about the timing of these two releases is the rumor circulating the web that Google may be in talks to buy Opera, the "other" non-Internet Explorer web browser. With Google backing
Google has increased the statistics reported using their Sitemaps application. Before, users were limited to only 5 search terms used to pull results from their page. Now, on my own Sitemap, there is a list of over 20 search terms. This information correlates exactly to the information I see on my Analytics account.
The Official Google Blog states that users can create personalized home pages using a very fluid Web 2.0 interface. This is hardly news as I have been using Google IG for almost a year at this point.
However, one new additional feature is that Google has opened up the Homepage API for developers to create modules that can be added to your personalized home page. Google developers have created a few already which you can check out from the links on the Google blog post.
Ruby on Rails has released their latest version of their development langauge (version 1.0). What is Ruby on Rails you ask? Well, it's a newer language that makes web development earier and more fluid. As stated on their website:
“Rails is the most well thought-out web development framework I’ve ever used. And that’s in a decade of doing web applications for a living. I’ve built my own frameworks, helped develop the Servlet API, and have created more than a few web servers from scratch. Nobody has done it like this before.”
Google's Official AdWords Blog offers a few very helpful tips for testing your AdWords advertisement since many advertisers were having difficulty viewing their offerings. The blog entry points out that members can use their troubleshotting wizard and their Diagnostic Tool to help fine tune their online ads.
These are great tools to use any utilities that some online ad publishers do not have giving Google yet another edge in the online marketing game.
Tenable Security released a new version of their industry leading vulnerability scanner - Nessus. However, this version has one major change over previous versions - it is now closed source. This move was made because no developers were contributing code when Nessus was open source and yet people were repackaging the software (not always a bad thing) for their own monetary profit.
Ok, enough politics. Nessus 3.0 offers greatly increased efficiency and speed with their new version. Anyone who's doing a network
A new site, Performancing, interviewed Matt Cutts, a Google search engine optimization guru. He offers some great insight into Google's approach to blogs, tools readily available and tips for running a successful web outlet. From the article:
I wouldn't bother with year/month/day in blog urls; I'd just use the first few words from the title of the post in the url. Don't try to rank for a huge phrase at first--pick a smaller niche and get to be known as an expert there, and then build your way out and up. Controversial posts are sure to build links, but too many controversial posts may undermine your credibility. I think you attract more links with a conversational style, humor, and doing your own research to produce new insights or tidbits of info. In my opinion, just commenting on other blogs isn't as useful. There are a lot of ways to build a reputation, from having a great blog to producing a unique service to speaking at conferences. A single creative idea that catches fire in the blogosphere or digg.com is probably more useful than just chasing/buying/trading links. Original information or research is great bait to attract links.