For all you search engine optimizers, the Search Engine Roundtable talks about whether or not there is a penalty for using META keywords that don't appear in the body of your page. Interesting topic and one that I hadn't thought much about recently.
The consensus on the forums is that as long as you are on topic that this won't cause any type of penalty. However, when you think about the way crawlers are written and the lack of human intervention, I almost think that this conclusion is incorrect. I believe it
Persistent has released two new GreaseMonkey scripts - Gmail Macros and Gmail Label Colors. These two scripts greatly increase the functionality of Gmail by altering the CSS used for the page.
I'll be using both of these scripts with my FireFox 1.5 install. Hopefully, Google will take notice of these scripts and add this functionality into Gmail by default to alleviate the need for these extensions.
I'm just on a comparison kick today.
Doom 9 has completed their video codec roundup and it's a must read for those looking for information concerning the available codecs. Doom 9 compares:
- Ateme High Profile Encoder
- DivX 6.1
- Elecard AVC encoder
- HDX4 1.5.4
- Nero Digital ASP
- VP 220.127.116.11
- x264 revision 387
- Xvid 1.1
- Xvid AC
Pretty comprehensive list and the main reason why I linked this story.
Usually, I link directly to the news story source, but to get the full usefulness out of this posting I am going to link to a discussion thread.
Slashdot has an article and discussion talking about compression study where two relatively unknowns, WinRK and Squeez, show better compression ratios than such well known apps such as WinZip and WinRAR. However, as the Slashdot comments show, no evaluation was done when testing high quality, slow compression settings. Therefore, you should read the review linked on Slashdot with a careful eye (as you should always when reading news on the Internet).
Ok, so the holiday season is almost over and the news posting and tutorial writing shall start again.
First up post-Christmas comes from ProBlogger concerning WordPress 2.0. The new WordPress blogging tool really makes them a leader in blogging software and anyone previously using older versions should definitely read this. I know for my own blogging system here, I will be trying to see how WordPress does things in their new version and trying to implement my own feature
Micro Persuasion has an interesting article about how bloggers will shift their money making efforts from online advertising to social commerce. This is an excellent post and one that is extremely well conceived.
What is the idea of social commerce? Think of an affiliate program like Amazon and combine that with a service like del.icio.us and all of the sudden individuals can setup their own social shops and suggest products to readers. I know that I will be looking into other revenue streams in 2006 s
The Mini-Microsoft Blog talks about a poster comment who recently left Microsoft and joined the Google team (the value of the Mini-Microsoft blog really is the comments and not the actual posts themselves). The conclusion of the article can really be summed in the following quote:
This is the kind of energy that I think is missing from Microsoft. It was definitely there in the old days.
I don't buy for a minute that the empty offices and empty parking lots are because people are working from home. Instead, I think that the fat cat partners are in meetings while they wait for their stock to vest (== empty offices). And the guys in the trenches have no incentive to work extra hours.
Interesting timing - The Google Sitemaps Blog talks about the canonical domain name issues and problems associated between www and non-www versions of your website.
I personally just wrote a tutorial on this subject that you can read here as part of my growing search engine optimization guide.
In a resource that I didn't know about until today, the Google Newsletter for Librarians (this even exists?) talks about how Google first gathers information, indexes it and then assigns search rank which is then displayed in their popular search engine. The article, written by Matt Cutts, explains in extremely simplistic terms how Google rankings work and is a must read for anyone trying to understand the inner workings of Google's search engine.
The Google AdWords team cleared up the issue of exactly where AdWords ads are displayed. Google states that not only will ads be displayed ont their major search engine pages, but also on other Google "properties" such as Froogle, Book Search and Local. This is good news to publishers as this will help them reach maximize exposure from choosing the Google network of products.